Elkus Manfredi Architects, 2015
Whatever you think it looks like - a cruise ship, a running shoe - the headquarters for this global leader in athletic gear does not appear as if it’s built to stand still. The anchor in New Balance’s Boston Landing complex, it started with the idea of a running track around its perimeter, and morphed from there. The rounded ends of a track are still evident on the top floor, but the actual track – one built for world-class speed – will be constructed next door.
Boston Landing is a development in the New Urbanism mold with a strong sporting twist, incorporating the New Balance HQ, a hotel/condo tower, the practice facilities for the Bruins and the Celtics, and a range of other athletic facilities for community use, all served by a new stop on the commuter rail. New Balance has engaged Elkus Manfredi Architects to design the entire project.